THE OUTCALL SPA

Rebranding The Outcall Spa Towels

Lady massage outcall essential oil

Introducing The Outcall Spa

Since our launch in early 2016, we’ve become the leading outcall massage provider in Singapore! Driven by our tagline, “Spa At Your Doorstep”, we’ve earned media coverage in almost every major outlet and strong supporters. Since then, we’ve captured a valuable segment of the outcall market, being the pioneer in the outcall industries, dominating the outcall landscape and direction across Asia.

When the COVID pandemic struck, our services continued to grow in demand as lockdown occurred and cautious customers appreciate the privacy and also the safety of having a home visit massage without leaving the house to minimise contact. Even so, this unprecedented global event became the catalyst for The Outcall Spa to evaluate our brand and how we can further value-add the outcall spa experience, both for our loyal customers and new clients who are looking to pamper themselves.

 

When Inspiration Struck

Couple holiday bali treehousePhoto by Darren Lawrence via Pexels

During a work trip to Bali during the pandemic, our founder Amber Chong witnessed how the local tourism industry were suffered where many lost their jobs including the local artisan who dedicate their life to local crafts.

Photo by John Bastian via Pexels

Local artisans receive a lot fewer orders due to the pandemic, which impacted their livelihood and many artisans had to pivot to other professions such as GoJek or Grab drivers to make ends meet.

The result? Local arts and crafts were becoming unsustainable and were at risk of dying out by the time the pandemic blew over. Recognising this opportunity, she reached out to the artisans to redesign The Outcall Spa towels as a sign of support for fellow local brands. From a branding point-of-view, we were looking for a design that was truly unique to The Outcall Spa, while giving back to local communities regardless if they’re based in Singapore. 

 

Embarking On The Crafting Process

While the initial design of this towel was conceptualised by our team in Singapore, we also took guidance from the local Bali artisans. The end result – a unique design that embodied the spirit of The Outcall Spa!

Here’s a summary of the entire process:

  • We created the print using repeating floral petals, which were then hand-carved and stamped individually using batik wax. Can you tell it was inspired by our logo? 
  • Starting with the first hand-dyed in brown, it shows a warm orange wash. 
  • Continuing with another 2 rounds of dip-dyeing, the towels took on more of the brown tone, resulting in a unique colour for each towel.
  • In between each round of dyeing, they were hung to dry outdoors before they could proceed.
  • Finally, they were individually packed and ready to be shipped to Singapore!

 

Hiccups Along The Way

However, not all was smooth sailing in the Land of the Gods. Since the entire process was handmade, a couple of pieces were quite far-off from the warm brown colour we initially envisioned. 

The towels also required outdoor drying under the sun to create a vibrant finish. However, the rainy season meant the towels took a long time to dry between each round. We’re talking about an average drying time of minimally 6 hours per round!

Hence, when the final samples reached our hands, it truly felt like they were a labour of love that paid off! We mean, look at this beauty!

The brown colour represents being grounded in nature, like a soft blanket of Mother Earth enveloping you while feeling calm and serene.

Throughout the entire 5 months, we constantly checked in via Whatsapp to ensure we were on time for each deliverable. Aesthetics aside, the towels were also thin but breathable, soft to the touch and wrapped beautifully on the body. No two towels look alike, much like our unique makeup as humans!

The best part? Starting October 2022, our customers can enjoy using these towels when they call for a home visit massage in Singapore, all from the comfort of their homes. The Outcall Spa strives to provide total comfort and an exquisite experience to all our customers. 

 

Our Learnings

In a world that’s ever so competitive, we can practise compassion and empathy and look to our surroundings for opportunities to bless lesser-known communities, while also creating something unique that stands out from the crowd! We’ve also gained a newfound appreciation for local artisanal crafts. By respecting their professional opinions and also incorporating our own vision, we’ve come together to create an end product that’s beautiful, yet functional.

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Excited to try these towels out for yourself? Book a home visit massage with us today! 

Keen to collaborate with us at The Outcall Spa? Or know a local artisan that’ll be a perfect fit for us? Let us know via Instagram (@theoutcallspa) today!

Table of Contents

Discover how massage and stretching can alleviate frozen shoulder pain in 'Breaking the Ice....
Explore the rich history of traditional massage therapy in Singapore. Discover healing techniques that span generations...
Discover the transformative power of lymphatic drainage massage for radiant skin & vitality. Elevate your glow today!...
Family Affair 120min

$298

The adult gets a 90min body massage while the little one get a 30min body massage without feeling leave out

Gentlemen's Grooming
Gentlemen's Grooming
$178
Men often face issues with chipped nails and rough, flaky skin due to feet being kept in closed shoes for many hours each day. The Outcall Spa’s Gentlemen’s Grooming will buff, shine and help remove calluses that have been built up through hours of walking and work. Enjoy the difference that fresh, baby-like skin on your feet and hands can give you in the comfort and privacy of your own home. Soak | Shape | Cuticle Care | Buff | Scrub | Massage
Couple Massage
Two-gether (Couples Massage)

60min | $368

90min | $468
120min | $568

This luxurious treat is especially unique because it is meant to be shared! Show your love in a unique and memorable way as you immerse yourself in an oasis of health, relaxation and love with the special one in your life. The synchronized treatments can also be tailored to meet your individual needs. Be assured of pure soothing relaxation as you and your partner allow the stress of the week to melt away and slip into a moment of tranquility together.

Close up of a beautiful woman enjoying back massage at beauty spa
The Perfect Touch

$298

Rejuvenate with a 90min body massage and 30min foot reflexology, feels renew from head to toe

FOOT REFLEXOLOGY
Foot Reflexology

90min | $238

120min | $298

Foot reflexology is an alternative medical practice involving the application of pressure to specific points on the feet. This is done using thumb, finger, and hand massage techniques with the use of oil or lotion. Pressure applied to the foot brings relaxation and healing to the corresponding area of the body which helps to decrease stress and anxiety and lower blood pressure.

Tuina Massage by The Outcall Spa
TUINA Massage

90min | $238

120min | $298

Pronounced “twee nah”, this traditional Chinese massage style is famous for its health benefits. Regain your health as you remove blockages and the build-up of toxins in your body with techniques based on the same principles as acupuncture, except that the hands and fingers are used instead of needles. Let our fully certified Singapore massage therapists carefully remove the blockages in your system and help you regain a healthful flow in your qi

Deep Tissue Massage Singapore
Deep Tissue

90min | $238

120min | $298

Let us get deep into those knots that have been keeping you up at night with our personalized variation of the Deep Tissue Massage. Let us help you leave that stress-induced tension outside the bedroom door as we deliver our perfectly choreographed intensive muscle massage that will leave your senses tingling.

TOS signature massage
TOS Signature Massage

90min | $238

120min | $298

This trademarked therapy session is The Outcall Spa’s best selling treatment as it blends perfectly the soothing strokes of a good Swedish massage together with pin-point accurate pressure for deep tissue relief. This head-to-toe massage will relax not just your aching body, but will also unravel your tired mind in unison.

Head Massage Singapore
Swedish Massage

90min | $238

120min | $298

This soothing therapy is designed for working adults who have their hands full keeping pace with careers, education, homes, children and more. Using long, soothing strokes typical of Swedish Massage, the masseuse will ever so gently loosen tensed up muscles and help you find relief amidst the stiff joints.

Spa Gelish Manicure and Pedicure
Spa gelish manicure & pedicure
$188

Worry less about your nails with our gelish manicure and pedicure services. Immerse yourself into a spa experience at the comfort of your home as we pamper your nails with a soak-off and proper cuticle care. Choose the colours you want from our wide range of polish and styles to doll up your hands and feet

Soak | Shape | Cuticle Care | Buff | Scrub  | Polished with Gel Polish

manicure for man
Gentleman's grooming
$168

Men often face issues with chipped nails and rough, flaky skin due to feet being kept in closed shoes for many hours each day. The Outcall Spa’s Gentlemen’s Grooming will buff, shine and help remove calluses that have been built up through hours of walking and work. Enjoy the difference that fresh, baby-like skin on your feet and hands can give you in the comfort and privacy of your own home. Soak | Shape | Cuticle Care | Buff | Scrub

Manicure Pedicure
spa classic manicure & pedicure
$178

Indulge in a full classic manicure and pedicure experience as we provide everything that’s needed for you to immediately switch to relaxation mode. The full spa experience is brought to your doorstep making it fuss-free for you. Included in the package is a soak-off which is a treat that will definitely make you feel pampered. With our professional manicurist, ensure that your nails and cuticles are well taken care of. We use OPI Infinite Shine polish, to allow the colours on your nails to have greater longevity and shine, lessening the worries you have when it comes to caring for it.

Soak | Shape | Cuticle Care | Buff | Scrub  | Polished with OPI Infinite Shine

PRENATAL MASSAGE
90min | $268

120min | $348

Prenatal massage is designed to ease all those back-pains and aches faced by heavily pregnant mommies with sessions going up to 90mins at a time. Prenatal massage is suitable for mummies gestation period falls between week 20 to week 36. However, please consult your physician prior to any massage session.
TOS signature massage
TOS SIGNATURE MASSAGE
90min | $238
120min | $298
This trademarked therapy session is The Outcall Spa’s best selling treatment as it blends perfectly the soothing strokes of a good Swedish massage together with pin-point accurate pressure for deep tissue relief. This head-to-toe massage will relax not just your aching body, but will also unravel your tired mind in unison.
HOME MASSAGE CARD

90min | $300

120min | $350
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